I see what others cannot.

For 30 years, I've walked into rooms and seen limitations that nobody knew existed. Then I built the technology and processes to redefine what was possible.

Founder. Builder. The one who asks:
Are we solving a problem, or redefining what it should be?

The Pattern

The Same Question. Every Time.

Every decade. Different industry. Same approach. I don't optimize within constraints—I question whether the constraints should exist.

1989

Age 15 — Global IT Trade

What everyone did: Worked within supply chains and distribution networks.

What I saw: The supply chain itself was the limitation.

What I built: A path that bypassed it entirely—direct global trade.

Over a million dollars before I could vote.

1996

Age 21 — Joi Internet

What everyone did: Hired massive teams and bought expensive infrastructure.

What I saw: Algorithms and automation could replace armies.

What I built: Systems that let me personally run 50 data centers, cybersecurity, apps, email, routing, and phone systems—while 250 employees focused on customers.

One of the largest private ISPs in the country. The press called me the "Internet Messiah."

I was doing AI-thinking twenty years before AI existed.

2005

JoiPhone / JoiBiz

What everyone saw: VoIP as a cheaper phone.

What I saw: Database-driven communication that could reinvent how technology interacts with people.

What I built: An algorithm-based communications platform—PBX, CRM, Fax, SMS, APIs—with automated onboarding, billing, and compliance.

Product of the Year, three times. 1,000% revenue growth.

2015+

Enterprise

What everyone did: Fixed company technology problems.

What I did: Changed how companies operate.

The approach: I walk into organizations and identify issues they don't know exist—problems they think are just "how things work."

Amazon: I dared to change how a Fortune 5 company delivers technology to operations. Not a bandaid for headcount—a redefinition of what support means.

1,000+ fulfillment centers. 99% SLA. 20% efficiency gain. Partner of the Year 2024.

Now

Egosi OS

What everyone builds: AI assistants. Chatbots. Productivity tools. More apps to manage.

What I see: Technology broke something fundamental. It was supposed to help us but instead created fragmentation, loneliness, and cognitive overload.

What I'm building: A cognitive entity that knows you—your patterns, your people, your life. Not another dashboard. A partner.

The question nobody else is asking: What if technology actually knew you?

How I Think

  1. 1
    Listen

    Not to respond, but to understand. Customer obsession isn't a value—it's how you see clearly.

  2. 2
    See

    The limitation that nobody knows is a limitation. The constraint everyone accepts as given. The friction that has become invisible.

  3. 3
    Reject

    Existing tools and infrastructure are choices, not facts. The way it's always been done is not the way it must be done.

  4. 4
    Create

    Design the technology or process that should exist. Not the one that fits the current system.

  5. 5
    Compete Asymmetrically

    Do more with less by redefining how, not by working harder within broken constraints.

"

Technology should know you.
Not the other way around.

Society is fragmenting. Adults are lonely. Relationships are suffering. Kids are growing up anxious and distracted.

Technology contributed to this crisis. It was supposed to connect us — instead it added complexity, dashboards, notifications. It served itself, not people.

The executives building technology don't understand that AI changes everything. They think linearly — problem leads to feature leads to dashboard. But with AI, you don't need to organize information. You need something that understands it.

The same calling that drove me at 15, at 21, at every stop since: build what should have existed all along.

Ava is not a product. She's the answer to a question nobody else is asking.

Meet Ava →

The Record

Let's talk.

If you see what others cannot, reach out.